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DA's Syracuse Blog


Pigskin Power

By D.A.
 
It wasnt long ago Western Civilization was terrified of an omnipotent menace slowly taking over the world. When the Berlin Wall and the Soviet Union both crumbled that threat of communism finally ended. Unfortunately, the powers that be misidentified the intruder. That presence which would come to grip American society by its throat?
 
Football.
 
Everywhere you turn this month you will see it. Yes, the Midwest is a living, breathing leather-bound oblong spheroid. But this is truly a national phenomenon and is annually growing bigger and stronger, until eventually we will all just be eating John Maddens Turducken sausage for breakfast.
 
Last Thursday Fox actually showed a Dolphins-Panthers preseason game in primetime. Just to detail how absurd this is, Thursday night is routinely the most sought after time slot in television. Fox understood how, shall we say, less than marquee the match up was by sending its second string broadcast team. No, the contest wasnt battling the new fall lineup, but theres only one reason network execs would air it. Because it would compete in the ratings, asking not why Fox fed us that, but instead, why would we watch that?
 
Major League Baseball playoff games have been carried on Fox Family Channel. Forget finding NHL playoff games unless your cable provider enjoys 24-hour Tour de France coverage. But a Dolphins-Panthers exhibition game found its way into mid-week network primetime. Wow.
 
Media outlets are tripping over themselves in a frantic attempt to share their ATM pin numbers. Fox dealt out a whopping $80 million per season to carry college footballs five BCS bowl games. ThatŐs like the Sams Club discount of football negotiations, as NBC paid a seizure-inducing $8.8 billion (yes, with a -b-) for the right to broadcast eight seasons of the NFL.
 
More ink has been spilled analyzing Tony Kornheisers early runs in the Monday Night Football booth than BPs Alaskan pipeline. More than two million copies of the Madden 07 video game were sold in the first week alone. Fantasy football has become a multi-billion dollar industry, with newsstand exposure equivalent to Oprah.
 
My shows certainly guilty of attempting to over saturate the market as well. After weeks of pining from the Kansas City sports fan trapped in the throes of another bludgeoning baseball summer, we unveiled -The Daily Football Fix- every morning at 7:45a. I was shortly thereafter stopped multiple times by listeners with wild eyes and appreciation. -You have know idea how much I needed that,- one told me. -Its always football season.- It was May 20th.
 
Thats just it, though. There is no point of over saturation right now, no critical mass in sight. People are gobbling up football like bird flu vaccinations. Television ratings are up, attendance is at an all-time high and the health of professional, college, high school and even arena football is unquestioned.
 
Baseball has done its part in creating this mania, alienating fans with both steroids and strikes. The NFLs competitive balance also stokes the American spirit of equality, where the Pittsburgh Steelers can win a Super Bowl, but the cross town Pirates are just another small-market woebegone. On top of it, footballs schedule fits most perfectly into our daily existence. No one with any semblance of a life can watch 162 baseball games. But everyones got three hours on a Saturday or Sunday to take in some gridiron glory on the La-Z-Boy and a few hours in the cubicle during the week to tinker with their fantasy team.
 
That subversive influence you feel is not the Iron Curtain; its the Steel Curtain. Forget Wisconsin Senator Joseph McCarthys red scare, now its Wisconsin resident Mike McCarthys green-and-gold snare, as he tries to right the ship as head coach of the Packers. We failed to identify the oncoming tide of football influence until it was too late. But hey, look at the bright side. At least we have Dolphins-Panthers.
 
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